The construction of brand culture should focus on the interaction and exchange between the leaders and staff.
The construction of brand culture encourages to focus on small things and to start from small things.

Public opinion: Promote and guide the business philosophy, values, and code of conduct of the SOONG’S ART.
Image building: Improve the image of SOONG’S ART through the application of an accurate VI image

Use of activities: Flexibly use various exhibitions and other activities to build momentum for SOONG’S ART

Behavior Incentive: Give the affirmation and encouragement to innovation, collaboration and initiative of responsibility and other behaviors timely.

Establishment of etiquette: formulate employee service manual, and strictly regulate the norms on behaviors of speech and action.

Team Activities: Break formulary thinking, strengthen teamwork, and create new ideas in antiques industry